News Releases

WestJet launches platform to celebrate people who make a difference

CALGARY, Nov. 3, 2014 /CNW/ - WestJet today unveiled a new platform celebrating Canadians who go above and beyond in their daily lives to inspire us. The true stories of people who make a difference in the lives of others will be featured on aboveandbeyond.ca.

"People who go above and beyond are inspiring," said Lauri Feser, WestJet Vice-President, Marketing. "They make a difference in the lives of everyone who crosses their path. As a company known for its caring culture - something that is built into our DNA - we want to share and celebrate these stories because these are the people who inspire us to be better at what we do every day."

With new content being added regularly, the website will showcase stories about people within and outside of WestJet who care about each other and their communities, and whose actions show that caring makes a world of difference. Readers will also have the chance to add their own inspirational stories.

"There are people who do things, often little things, that have a huge impact on the lives of others," said Lauri Feser. "These acts of kindness, compassion and care sometimes go unnoticed in the hustle and bustle of daily life. This platform will gather those amazing stories and bring them forward as examples of people who care the way that we as WestJetters do."

About WestJet
We are proud to be Canada's most-preferred airline, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to more than 90 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 120 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods - even on seat sales. For more information about everything WestJet, please visit westjet.com.

Recent recognition includes:

2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013 WestJet RBC MasterCard ranked #1 in Canada (Money Sense magazine)
2013 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

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SOURCE WestJet