News Releases

Redpoint Media Group unveils redesign of up! magazine and

CALGARY, Dec. 1, 2011 /CNW/ - RedPoint Media Group Inc. introduces a newly designed inflight magazine
and complementary website to all WestJet travellers, as part of its ongoing contract with one of Canada's
largest airlines.

A bold new up! magazine will now appear in the seatbacks of all WestJet aircraft and will also take on a whole new look and feel.

"We are very excited about these initiatives," said Gary Davies, Publisher of up! magazine and Executive Vice- President of RedPoint Media Group Inc. "The work our team has put into these redesigns has been nothing short of spectacular."

"WestJet is proud to offer up! magazine to guests on board our flights, and we're excited with the new," commented Richard Bartrem, WestJet Vice-President, Communications and Community Relations. "This new site presents a wealth of inspiring and unique travel stories presented in a visually dynamic way. We're thrilled to be aligned with an online product that creates a great guest experience with each visit to the site."

"The massive increase in people browsing from mobile devices and tablets has definitely changed how websites are constructed," says Dave Wilkinson, Web Director for RedPoint. "The need for an experience that works for all screen sizes resulted in the creation of a responsive design website,, which adapts and optimizes itself to suit whatever device visitors may be reaching us from."

RedPoint Media Group Inc. is one of Western Canada's largest independent publishers. Our award-winning magazines include Avenue, Calgary's city lifestyle magazine, up!, WestJet's inflight magazine and Wine Access, Canada's wine magazine, as well as custom publications for businesses, arts organizations and other clients. RedPoint has been named one of Alberta's Top 50 Employers for three straight years and was named to the Profit 100 list of Canada's Fastest Growing Companies in 2008 and 2009.

For further information:

For further information/interviews and/or copies of RedPoint Media Group's publications, please contact:
Kathy Randle | Director of Marketing
RedPoint Media Group Inc.
T 403.232.7720 | F 403.240.9059