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Canadian Business magazine releases annual list of most influential brands in the country

CALGARY, Oct. 27, 2015 /CNW/ - Canadian Business magazine has ranked WestJet third among the top 25 brands in the country, based on a national survey of Canadians. This is the fourth consecutive year the airline has finished in the top three.

"We are very proud to be voted one of Canada's top brands once again," said Bob Cummings, WestJet Executive Vice-President, Commercial. "Canadians know us for bringing low fares to Canadians, our caring, people-driven service, and ever-expanding network of more than 100 destinations in over 20 countries, and we're enormously grateful for their loyalty and support. At the end of the day, this recognition is all about our WestJetters who strive to deliver a remarkable experience to our guests each and every day. They are our brand, a key differentiator and the reason for our success."

According to the magazine's website, "The list of the 25 Best Brands in Canada is the result of a survey of a nationally representative sample of 1,868 Canadians by Rogers Consumer Insights Team. Performed online in May 2015, the poll seeks opinions on five key aspects of a company's reputation (the quality of its products and/or services; its customer service; its commitment to innovation; community involvement; and also, the person's overall view of the brand) from individuals who profess familiarity with the brands. The individual results are then compiled, based on a weighted ranking of the responses, into a single score for each brand. In order to be considered for the list, a brand must have originated in Canada, have a broad consumer profile and have a significant presence in two or more regions across the country."

About WestJet
We are proud to be Canada's highest-rated airline for customer service, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to 100 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit westjet.com.

Recent recognition includes:
2015/2014/2013/2012 Top three brands in Canada (Canadian Business magazine)
2015 Best Employers in Canada (Aon Hewitt)
2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2014/2013 WestJet RBC World Elite MasterCard ranked #1 in the Canada's Choice ranking (RewardsCanada.ca)
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013/2012/2011 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

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SOURCE WestJet