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WestJet supporting development of Canadian-made sustainable aviation biofuel

Airline teams up with Alberta's Clean Energy Technology Centre (CETC)

CALGARY, April 22, 2016 /CNW/ - WestJet today announced it has teamed up with Alberta-based, Clean Energy Technology Centre (CETC) to accelerate the development of sustainable aviation biofuel in Western Canada.

"WestJet's collaboration with the CETC is an exciting first step in supporting the development and deployment of a sustainable fuel alternative in Western Canada," said Geoffrey Tauvette, WestJet Director, Environment and Fuel. "WestJet has already made significant, demonstrable progress in our environmental commitment. As an example, our fleet investment over the last 15 years has improved our fuel efficiency by almost 50 per cent. The natural next step for us was getting actively involved in tapping Western Canada's innovation potential in developing scalable, affordable and sustainable aviation biofuels."  

Aviation biofuels represent the biggest and best opportunity for aviation to significantly reduce greenhouse gas emissions. The focus now is developing sustainable sources to make the aviation biofuel, which Alberta's Drayton Valley has in abundance. The location and proximity of Drayton Valley can help solve many of the challenges that face the development of the biofuel – namely finding an efficient and economical way of getting fuel from production to aircraft. The CETC itself is located in Drayton Valley, home also to the "Bio Mile," an integrated bio-industrial park with close proximity to forestry and oil and gas industries whose infrastructure and human resources could eventually support the development of the alternative fuel source.

"We are excited to work with WestJet in these early stages and looking forward to what the future holds for aviation biofuels in Canada," said, Manny Deol, CETC Chief Operating Officer. "We are extremely well positioned and we offer a full spectrum of advantages to clean energy researchers, entrepreneurs and innovators including location; ready access to feedstock; transportation networks; academic partnerships in Alberta and Europe; and a supportive community."

"Drayton Valley's Clean Energy Technology Centre is purpose-built to be an ideal complement with WestJet in this important venture," said Glenn McLean, Drayton Valley Mayor. "Working together, Town Council and the Government of Alberta had the foresight to see how this location and our local assets would create a key hub for developing clean energy products and solutions. Drayton Valley and the CETC are ready to go. And we are ready to work with talented people all across the biofuel supply chain to meet the ambitious challenge set by WestJet."

About WestJet
We are proud to be Canada's highest-rated airline for customer service, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to 100 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit  

Recent recognition includes:
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)
2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2014/2013 WestJet RBC World Elite MasterCard ranked #1 in the Canada's Choice ranking (
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013/2012/2011 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

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For further information: Media contacts: To contact WestJet media relations, please email To contact Drayton Valley media relations, please email Tyler Russell at