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Who does that? WestJet does

Airline releases video featuring virtual WestJetters as part of new #OwnersCare campaign

CALGARY, Oct. 25, 2016 /CNW/ - Today, as part of its new Owners Care campaign, WestJet unveiled its latest video, Owners Care – Virtual Baggage where, instead of providing packing tips, the airline packs up virtual WestJetters in custom-made baggage and sends them to Hawaii with one lucky family. View the video here.

"With the recent launch of our Owners Care campaign, we wanted to make an accompanying video that takes the Owners Care theme to the extreme," said Richard Bartrem, WestJet Vice-President Marketing Communications. "We created three pieces of baggage housing embedded computer screens that allowed WestJetters behind the scenes to see, hear, talk and interact with our family and their surroundings. The virtual WestJetters ensured that every step of the family's vacation was taken care of down to the smallest detail. The concept matches our actual employees and the incredible passion, drive and dedication that the 12,000 WestJetters across the network possess when caring for our guests."

To help create the video, WestJet invited the Brittlestar family on a trip to Honolulu, Hawaii, where virtual-WestJetters, Chris, Safana and Dave help the family of four navigate the island. The baggage, created by Toronto-based wonderMakr, is made up of a suitcase, carry-on and golf bag that interact with the family to provide travel advice, book reservations, check the family in, and accompany them on adventures in an outrigger canoe, at ukulele lessons and on the greens as a golf caddy.

WestJet's new marketing campaign, entitled Who Does That? Owners Do, was launched on October 4 with a series of television spots during October's baseball games and can be viewed here and here and on WestJet's social media channels.

"Every day, we receive letters of heartfelt thanks that often leave us in awe of what our people do everywhere we fly," said Bartrem. "The chance to tell how our owners care is an opportunity we didn't want to miss and we are eager to keep on telling these stories throughout the campaign."

See all of the Owners Care stories here:

About WestJet
We are proud to be Canada's highest-rated airline for customer service, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to 100 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit  

Recent recognition includes:
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)
2014/2013 WestJet RBC World Elite MasterCard ranked #1 in the Canada's Choice ranking (
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013/2012/2011 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

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