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WestJet calculates what caring looks like

New video celebrates 10 years of WestJet Cares for Kids

CALGARY, Feb. 21, 2017 /CNW/ - WestJet today celebrated the tenth anniversary of its signature community investment program, WestJet Cares for Kids, with the release of its newest video, Celebrating 10 years of WestJet Cares for Kids.

The video does the math on the number of flights the program has donated to its charitable partners since its inception in 2007. Through some serious arithmetic, the video's young star demonstrates that over the past 3,650 days, the airline has donated 65,000 flights or approximately 18 flights per day to its partners. To see the math on caring, watch the video here.

"The math is simple: 65,000 gifts of flight through 10 years of WestJet Cares for Kids equals thousands of children and families benefited," said Richard Bartrem, WestJet Vice-President, Marketing Communications. "But the gift of flight is more than a ride on an aircraft. It's a flight for a family to be with their sick child, it's seats for investigators who are working to find missing children, it's a journey that creates hope, and it's the cost of air travel back in the pockets of our partners to continue their missions of making a difference in the community. On behalf of our more than 12,000 WestJet owners, we are thankful for the enthusiasm and care our eight charitable partners have for positively impacting young Canadians. We look forward to the next 10 years of WestJet Cares for Kids and many more flights benefiting children's health and wellness."

Please visit the WestJet blog to read a few of the many WestJet Cares for Kids stories. In addition, WestJet is asking those who have received a gift of flight to share their unique experience through social media using #WestJetCaresforKids.

WestJet Cares for Kids includes eight charitable partners: Big Brothers Big Sisters of Canada, Boys and Girls Clubs of Canada, Hope Air, Make-A-Wish Canada, Missing Children Society of Canada, Ronald McDonald House Charities of Canada, The David Foster Foundation, and WE Charity. The gifts of flight assist WestJet Cares for Kids partners in delivering essential programs to the children and youth they serve, raise funds and reduce the cost of their business travel. In addition to WestJet Cares for Kids, WestJet community investment programs also include the WestJet Airport Community Giving program, WestJetters Caring for Our Community, WestJet Live Different Builds and WestJet's support of the Canadian Breast Cancer Foundation.

About WestJet
We are proud to be Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers. WestJet, and our regional airline, WestJet Encore, offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe. Through our partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit  

Recent recognition includes:
2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)2015 Best Employers in Canada (Aon Hewitt)

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