News Releases

WestJet Stampede Partnership Lands Bigger than Ever

Airline invites visitors to come and win daily

CALGARY, July 4, 2017 /CNW/ - During this year's Calgary Stampede, WestJet invites all cowboys and cowgirls on Park to come and check out the new and expanded WestJet Destination Derby featuring the biggest prize giveaway yet.

"WestJet, as a Calgary-based company, has proudly partnered with our neighbours, the Calgary Stampede, for 14 years," said Richard Bartrem, WestJet Vice-President, Marketing and Communications. "We are looking forward to showing visitors a fantastic new game, more prizes and demonstrating why WestJet, like the Stampede, is known for our hospitality and flair for fun."

The WestJet Destination Derby brings an all-new, interactive gaming experience to the Midway, where guests on Park can play complimentary "skee-ball" for a guaranteed prize, which may include flights and rodeo tickets.

Visit the WestJet Destination Derby for a chance to win:

  • Flights to anywhere WestJet flies including: Hawaii, Nashville, New York, Belize, Costa Rica, Cuba, Cancun, Montreal, Halifax, Boston, Los Angeles, Glasgow, Dublin
  • Tickets to the day's Stampede rodeo event
  • WestJet adult "capes"
  • Rain ponchos (which we hope will not be needed)
  • A variety of inflatable aircraft
  • Aircraft plushies
  • And more!

In addition to WestJet Destination Derby, as the presenting partner of the rodeo's premier event, Bull Riding, WestJet will be upgrading two lucky rodeo attendees daily to WestJet Plus seats in the infield.

WestJet is also a proud sponsor of the WestJet Skyride and will be part of the kickoff Stampede Parade, where the iconic WestJet float featuring Turbulence the bull, will be part of the lineup.

Over the 10 days of Stampede, more than 100 WestJetters will be dressed in teal shirts and cowboy hats, handing out prizes and inviting visitors to give their best 'Yahoo!'

About WestJet
We are proud to be Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers. WestJet, and our regional airline, WestJet Encore, offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe. Through our partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 21 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacation packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit  

Recent recognition includes:
2017/2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2017 Best Airline in Canada and Travellers' Choice Winner Mid-Sized and Low Cost Airlines – North America (TripAdvisor Travelers' Choice awards for Airlines)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)

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For further information: Media contacts: To contact WestJet media relations, please email