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WestJet adds The Chopped Leaf™ as exclusive meal supplier on board
CALGARY, Oct. 12, 2017 /CNW/ - WestJet announced today that it has partnered with fresh casual restaurant, The Chopped Leaf, in a move that will see the restaurant's whole-food offerings available on board WestJet aircraft.
"WestJet and The Chopped Leaf have a common goal to break down the 'airline food' stigma," said Rossen Dimitrov, WestJet Chief Guest Experience Officer. "The ingredients in our new menu have been sourced to provide healthier options with quality and taste in mind. We continue to evolve our onboard offerings to meet the needs of our 22 million annual guests."
"WestJet values are very similar to ours at The Chopped Leaf," said Nick Veloce, Innovative Food Brands Inc. President & COO parent company The Chopped Leaf. "We want to ensure our customers are delighted with their food experience and take great effort in making sure that each person who visits our locations leaves with a positive experience. This partnership with WestJet is now perfectly aligned to delivering on this wherever our customers are."
Ingredients in The Chopped Leaf items are made from real food including whole grains, vegetables and meats that contain little to no preservatives. Specific menu items can be viewed in the onboard menu in seat pockets of WestJet flights. The Chopped Leaf meals will be rotated throughout the pre-purchase and buy-on-board menus as more products and variety are developed.
WestJet will offer guests on more than 250 daily flights the ability to pre-purchase or buy-on-board whole bowls, multi-grain sandwiches and salads. The Chopped Leaf products will be available for purchase on flights beginning November 15, 2017 and pre-purchase is available now for flights starting the same day.
In addition to its partnership with The Chopped Leaf, as of September 1, 2017 WestJet is now offering prosecco and a selection of international wines on board.
About The Chopped Leaf
Proudly Canadian, The Chopped Leaf has over 80 locations open and committed to open within Canada and the USA. We are a lifestyle brand that offers delicious, handcrafted meals, served fresh and quick for a better-for-you experience. Find The Chopped Leaf on Facebook, Twitter, and Instagram or visit us at choppedleaf.ca.
About Innovative Food Brands
About Innovative Food Brands A privately-held Canadian company, Innovative Food Brands (IFB) is the management group for two quick-service franchise food brands - Teriyaki Experience and The Chopped Leaf. Both concepts bring a fresh perspective to their food offerings and focus on creating delicious, nutritious meal options fresh for each guest. For more information visit www.ifbqsr.com.
About WestJet
WestJet is proud to be named Best Airline in Canada and one of the best Low Cost Airlines in North America, based on authentic reviews from the travelling public on Trip Advisor, the world's largest travel site. We are one of very few airlines globally that does not commercially overbook. Together with our regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers affordable, flexible vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas. Members of the WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Members use WestJet dollars towards the purchase of flights and vacations packages to any WestJet destination with no blackout periods, and have access to Member Exclusive fares offering deals to WestJet destinations throughout our network and those of our partner airlines.
WestJet is publicly traded on the Toronto Stock Exchange (TSX) under the symbol WJA. For more information about everything WestJet, please visit westjet.com.
Recent recognition includes:
2017/2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2017 Best Airline in Canada and Travellers' Choice Winner Mid-Sized and Low Cost Airlines – North America (TripAdvisor Travelers' Choice awards for Airlines)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)
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SOURCE WestJet
