News Releases
TORONTO, April 2 /CNW/ - The AIR MILES® Reward Program and WestJet
Airlines today announced a multi-year renewal agreement, reaffirming WestJet's
Reward partnership with the AIR MILES Reward Program, and thus continuing to
provide Collectors with the ability to redeem for WestJet flights.
"An AIR MILES reward supplier for eight years, WestJet remains an
important partner in our extensive domestic, transborder and international
roster of airline reward suppliers," says Jill Morison, Vice President,
Rewards, AIR MILES Reward Program. "This agreement provides our Collectors
with significant access to seats on WestJet's extensive network of domestic
and U.S. destinations."
With AIR MILES Collectors booked on more than 1.2 million WestJet flights
since the airline became a Reward supplier in 2000, both the loyalty program
and airline are excited about the opportunities this long-term agreement
presents for Canadian travelers.
"AIR MILES has been, and will continue to be, an important partner for
WestJet, and provides us with a sustainable and predictable source of
revenue," says WestJet Vice-President Marketing, Lauri Feser.
"With the renewal of WestJet, we're demonstrating to our Collectors that
we will continue to provide them with the access to airline seats and great
service they have come to expect from both WestJet and the AIR MILES Program,"
says Morison. "We've seen WestJet grow to become a leading airline serving
major markets throughout Canada and elsewhere. We're proud to continue to be a
part of WestJet's success story."
AIR MILES Collectors can redeem their reward miles for flights simply by
calling 1-888-AIR MILES.
About the AIR MILES® Reward Program
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Founded in 1992, the AIR MILES Reward Program is Canada's premier
coalition loyalty program. More than 9 million active Collector accounts,
representing approximately two-thirds of all Canadian households, actively
participate in the Program. The AIR MILES Reward Program allows Collectors to
indulge in leisure, entertainment, merchandise, travel and other lifestyle
rewards quickly, simply by doing their everyday shopping for products and
services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for
more than 800 different rewards, such as movie passes, family attractions,
electronic merchandise, sports and recreation, travel and more.
Collectors can shop and collect AIR MILES reward miles at more than
100 brand-name Sponsors across the country, representing thousands of retail
and service locations nationally, including RONA, Shell, SportChek (Sports
Experts), The Shoe Company, American Express, A&P, Sobeys, Safeway and IGA,
and airmilesshops.ca. The AIR MILES Reward Program's website is airmiles.ca.
About WestJet
WestJet is Canada's leading high-value, low-cost airline offering
scheduled service throughout its 47-city North American and Caribbean network.
Named Canada's most admired corporate culture in 2005, 2006 and 2007, WestJet
pioneered low-cost flying in Canada. With increased legroom and leather seats
on its modern fleet of 73 Boeing Next-Generation 737 aircraft, and live
seatback television provided by Bell ExpressVu, WestJet strives to be the
number one choice for travellers.