News Releases

WestJet Care Crew hits the streets of Canada
Canada NewsWire

Airline employees deliver acts of caring in 11 Canadian cities

CALGARY, March 24 /CNW/ - WestJet today announced that a dedicated team of WestJetters called the WestJet Care Crew will be visiting communities across Canada performing acts of caring. This initiative is an extension of the airline's popular "Because Owners Care" advertising campaign that takes the caring attitude demonstrated by WestJetters every day to the streets of 11 WestJet cities across Canada.

"Our WestJetters demonstrate our caring culture every day and are excited to bring this experience off the airplane, out of the airports and into the communities we serve," said WestJet Vice-President of Marketing, Lauri Feser. "During these challenging economic times it is more important than ever to let our guests and our communities know that WestJet still cares. We want to spread the strong spirit that is a way of life at WestJet to our guests across the country."

Between March 23 and April 8, 2009, the WestJet Care Crew will be performing acts of caring in Abbotsford, Vancouver, Edmonton, Saskatoon, Fort McMurray, Toronto, Ottawa, Montréal, Quebec City, Hamilton and London.

About WestJet

WestJet is Canada's leading high-value low-cost airline offering scheduled service throughout its 55-city North American and Caribbean network. Named one of Canada's most admired corporate cultures in 2005, 2006, 2007 and 2008, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 78 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 43 aircraft, bringing its fleet to 121 by 2013, WestJet strives to be the number one choice for travellers.