News Releases

Airline clarifies everyday low pricing strategy

CALGARY, Aug. 12 /CNW/ - WestJet today announced a fall and winter seat sale while clarifying its position on seat sales after numerous inquiries from guests. This is a system-wide seat sale with all 71 destinations in Canada, the United States, Mexico and the Caribbean available for sale until August 19 for travel on select days until December 15, 2010.*

WestJet launched its everyday low fare approach on June 17, 2010, based on research which indicated guests would like the opportunity to more confidently book further out in the schedule in order to more effectively make travel plans.

"Many guests had indicated they were under the impression we were permanently removing seat sales," continued Hugh Dunleavy. "While we will continue with our everyday low pricing structure, it was always our intention to offer seat sales periodically throughout the year."

As part of the new everyday low fare approach, WestJet has reduced the top end of its fare structure by up to 25 per cent compared to its prior pricing environment. In addition, everyday low fares have been made available 330 days in advance without any travel restrictions, so that guests can confidently plan and book their travel at any time.

"It makes good retail sense for our airline to offer pricing options for the travelling public and we believe we are delivering a strategy which will deliver top value for the greatest number of travellers," Hugh Dunleavy concluded.

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    * Book by August 19 (11:59 p.m. MT) for travel until December 15, 2010.
    For Canadian destinations travel on Tuesdays, Wednesdays, Thursdays and
    Saturdays. For U.S. destinations travel on Tuesdays, Wednesdays and
    Thursdays. For international destinations travel on Mondays, Tuesdays,
    Wednesdays and Thursdays. Fares may be higher on other days. Advance
    purchase required for Canadian destinations. Flights may no operate on
    certain days. Visit westjet.com for full seat sale details.
    >>

About WestJet

WestJet is Canada's preferred airline, offering scheduled service throughout its 71-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 90 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 45 aircraft through 2017, WestJet strives to be one of the five most successful international airlines in the world.