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WestJet announces name of its new regional airline

CALGARY, Oct. 11, 2012 /CNW/ - Following a vote by WestJetters, WestJet today announced that the name of its new regional airline will be WestJet Encore. The regional airline will launch in the second half of 2013, using Bombardier Q400 aircraft to serve smaller Canadian communities.

"We are excited to launch WestJet Encore, leveraging the phenomenal strength of the WestJet brand delivered through our WestJetters," said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. "Encore reinforces that our WestJetters are ready to repeat the success of WestJet, liberating Canadians in many communities from the high cost of travel."

WestJet will announce a schedule for WestJet Encore, including the first group of communities it will serve, in early 2013.

About WestJet
WestJet is Canada's most preferred airline, offering scheduled service to 81 destinations in North America, Central America and the Caribbean. Powered by an award-winning culture of care, WestJet has pioneered low-cost flying in Canada. Recognized nationally as a top employer, WestJet now has more than 8,600 WestJetters across Canada. Operating a fleet of 99 Boeing Next-Generation 737 aircraft with future confirmed deliveries for an additional 36 Boeing Next-Generation 737 aircraft through 2018 and plans to launch a low-cost regional airline in 2013, WestJet strives to be one of the five most successful international airlines in the world.

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SOURCE: WestJet